Traditional retailers are facing an existential crisis in customer engagement. In the last year alone, customers spent 41 percent less time on retailer websites while there has been a 20 percent decline in organic product searches. Customers have truly gone mobile, constantly on their phones and social media. Indeed, consumers today enjoy 60 percen…
If one thing is for sure, 2017 is the year of Amazon. Each day it seems that another retailer is failing to keep pace with the retail giant. In the “Amazon era” retailers with an online presence must constantly fight to keep loyal customers and attract new ones. This might look like a difficult battle to win given that most brands have significantl…View Article
By Craig Smith, VP of solutions & customer success, Amplience
Mobile retailing has become a pivotal milestone in consumer buying habits, with over half of online sales being made through mobile devices, reports IMRG. As shoppers mo…
It was a productive week for the Amplience team at ShopTalk! The event had over 5,250 attendees from 2,200+ companies, including many of our customers. A few of them had speaking sessions at the show— George Clark, head of digital at Mulberry, and Charlie Cole, chief digital officer at Tumi.
We had over 15 networking meetings with retailers and br…
The arrival of Echo and Alexa has at last brought some real innovation to the models of voice interaction, opening a whole new channel to engage with customers. Anyone who is embarking down the digital architecture route of micros-services and headless content is in a great position to take early advantage of this emerging technology.
Headless CMS…View Article
It’s no secret that traditional malls have experienced a decline in the past few years. Long-standing department store chains have been hit hard with customers opting to shop online rather than trek into stores. Customer expectations have grown exponentially and retailers are finding it difficult to meet those demands in stores. Shopping is evolvin…View Article
Since its launch in 2005, Vince Camuto has become a multimillion dollar trendy global lifestyle brand featuring more than 35 categories including shoes, handbags, fragrances and ready to wear. As the company grew so did the eCommerce side of the business, which presented a new set of challenges for the brand. Realizing it would soon outgrow the lim…View Article
Last month we attended the Salmon 2020Commerce event (21st February 2017). With names from all over retail and innovative technology companies attending, it was an event not to miss! The theme of the event was innovation – forward thinking – plan ahead to keep ahead.
Mike Butcher, Editor of TechCrunch started the day with the digital disrupters – …View Article
Many Amplience team members had the chance to attend the NRF conference last week and the event, aptly known as “Retail’s BIG Show,” did not disappoint! Below are just a few highlights from our experiences:
Several Amplience partners were also in attendance and we had a lot of related activities at the show. As part of our partner program with [Ki…View Article