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Amplience Content Audits: Comparing Hoodies on Desktop and Mobile

March 26th, 2018

The data we can use to improve mobile shopping experiences

Whilst we know that mobile sales are growing, we also know that mobile conversion rates are falling, and left unchecked, this will eventually have a big impact on the bottom line.

To alleviate this situation, we need to find ways to improve mobile conversions, and one strategy is to under…

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Amplience Content Audits: Comparing Eyeshadow on Desktop and Mobile

March 21st, 2018

We live in a mobile first world. 90% of ecommerce growth comes from mobile, yet mobile conversion rates are falling.

There are a number of factors that contribute to this conversion decline. One of them is the quality of the mobile shopping experience. To understand more about this, we’ve compared the desktop and mobile shopping experiences of som…

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Jeans and bringing the art of storytelling to your content strategy

January 12th, 2018

Storytelling is the back bone of a content strategy, and when developing a category-level content strategy, there are three areas to focus on; the brand story, the customer shopping mission and the product story.

The Amplience Content Audit measures the strength and frequency of the brand message across a category level customer journey, and the t…

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Lingerie Content Index – Key findings & insights

January 9th, 2018

This article goes into more detail about the Amplience Content Audits for Lingerie to give retailers more insight into best practice content strategy.

A category level approach

The Amplience Content Audits are carried out at category level because this allows us to follow a realistic customer journey, and look at the relevance and consistency …

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Black Friday 2017

December 28th, 2017

Driven by Black Friday, November 2017 has been the busiest month so far for the Amplience platform. November has seen Amplience delivering over 171 Billion content objects, a total of 7.5 Petabytes of bandwidth, an amount equivalent to what Amplience delivered for the whole of 2015. The traffic during November was 94% higher than that of October. …

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User generated content is a cost effective way to localize

November 20th, 2017

Brands struggle with localizing their content and commerce strategy in different regions due to limited resources, according to a recent report published by L2. This is lack of resource means that retailers are unable to produce content that is targeted and relevant to a local audience.

This is largely down to the struggle between centralizing br…

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A Dynamic Approach to Mobile Ready Hero Images

September 21st, 2017

Leveraging product images on lister or search results pages, can prove to be problematic on smaller screen devices, especially for certain types of products (such as those in FMCG for example). While the written product description tends to include details such as the product size, or if an item is a shampoo or a conditioner, many people are visual…

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Boring = Sexy

July 10th, 2017

At Amplience’s last Retail Engagement Summit in New York, Maureen Mullen, Co-founder and Chief Strategy Officer, L2, laid out her belief that “boring is sexy” when it comes to ecommerce best practices. In L2’s latest report, “Content & Commerce 2017: Facilitating the Pa…

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