There is a prevalent trend for consumers engaging in “Research Online, Buy Offline” (ROPO), also known as “webrooming”. That is, doing their browsing online and then going into a store to make a purchase. DigitasLBi recently released some survey statistics suggesting that 86% of shoppers engage in ROPO. L2 also highlighted data from 2012, below, wh…
Jack Welch, famously CEO of General Electric during the period when the company was fighting for its survival once observed that ‘If the rate of change on the outside exceeds the rate of change on the inside, the end is near,’ – and never has that sentiment been more apt than now, for retailers in any sector.
The current rate of change at the cust…View Article
Sportswear brands are seeing accelerated growth compared to the rest of the apparel industry. According to a report by NPD Group, the “activewear” market saw a growth of 7 percent in the year leading up to June 2014, while the rest of the apparel industry shrank by 1 percent. Sportswear has outperformed the rest of the apparel industry for the past…
In order to use video effectively across your online presence, there are a number of capabilities that your organization needs. In the first part of this blog, we looked at some of the ways that retailers are using video across their site to improve the customer experience and achieve commercial goals. Now, we’re going to take a look at what your o…
With over 60% of B2C businesses increasing their content marketing spend in 2015, Videos will become a core component of an integrated content and commerce experience. This is driven by consumer demand for richer content and by a dramatic reduction in video production costs.
That video has become an imperative for online retailers is clear not onl…
A proliferation of devices
The daily use of a plethora of connected devices is now becoming the norm, with eBay reporting last year that over 40% of customer transactions were multi-screen sourced, with those 21% of users who multi-screen accounting for nearly 44% of all online transactions.
Perhaps a 7” tablet over breakfast -> phone on the tra…View Article
Labelux, the global provider of high-end lifestyle brands, has selected the Amplience Adaptive Media Platform (AMP) to enable it to rapidly deploy engaging, interactive rich-media experiences for its brands.
Labelux, which encompasses several luxury retail companies, has already implemented Amplience with Italian accessories brand Zagliani and foo…View Article
Charlotte Olympia, luxury shoe and accessory designer has completely overhauled its online presence with the help of the Amplience Adaptive Media Platform (AMP) to revolutionise its online merchandising.
The Amplience platform enabled a small ecommerce team to create detailed, rich, interactive ecommerce layouts and publish them to the site withou…View Article
Amplience, the leading provider of rich media production technology for ecommerce, today announced the successful closing of a $1.4 million growth capital term loan with Silicon Valley Bank. The new funding comes on the heels of recent advances and customer wins in the U.S. market and further supports Amplience’s rapid grow…View Article
DFS, the international furniture retailer, has deployed Amplience’s Adaptive Media Platform (AMP) to boost sales over the busy Christmas and January sales period. Using the platform, DFS is able to rapidly transform its online and mobile store to promote trending products, based on insights from its busy call centre. As soon as products are identif…View Article