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Content & Commerce

Discover the latest thoughts about content and commerce from the Amplience team and partners.


Amplience Transforms Digital Experience Delivery for Furniture Retailer DFS

February 4th, 2014

DFS, the international furniture retailer, has deployed Amplience’s Adaptive Media Platform (AMP) to boost sales over the busy Christmas and January sales period. Using the platform, DFS is able to rapidly transform its online and mobile store to promote trending products, based on insights from its busy call centre. As soon as products are identif…

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L.K. Bennett Turns to Amplience to Help Boost Ecommerce Performance

November 13th, 2013

British luxury brand and shoe specialist L.K. Bennett, has selected the Amplience Adaptive Media Platform to enhance its online website merchandising across campaign and product pages. Amplience helps L.K. Bennett to rapidly and easily produce and deliver creative marketing and merchandising content in-house.

L.K. Bennett chose Amplience Dynamic M…

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Amplience helps Sweaty raise the barre

September 13th, 2013

Sweaty Betty, the women’s active wear fashion retailer grew 27% from its online store YOY after launching a new site redesign incorporating Amplience in November last year. The change also increased conversion rates by 8 per cent.

The site redesign in November focused on conversion, content and community with the introduction of web carousels, loo…

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Amplience secures £3.7 million investment led by Octopus

July 30th, 2013

Amplience, the fast growing eCommerce technology company, has received £3.7 million of investment in its second round of fundraising. Led by Octopus Investments, funding has come from existing stakeholders and investors, and new investor Northstar Ventures.

The investment will be used by the company to finance continued international growth and fo…

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Amplience Video Marketing boosts conversion rates for A|Wear by 30%

April 17th, 2013

Pure Collection, Britain’s leading online cashmere retailer, has cut campaign media production costs and development time 90%, by adopting Amplience’s Rich Adaptive Media Platform (RAMP).

Pure Collection selected Amplience in order to produce engaging campaign content more efficiently for both its UK and US websites. The adoption of Amplience tech…

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