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Content & Commerce

Discover the latest thoughts from the Amplience team and partners about Retail Engagement.

L2 Intelligence Report: Localization

September 17th, 2015

L2 have just released research, in partnership with Amplience, which highlights the complexities and challenges that retailers are facing as they localize their ecommerce to different international markets.

The research assessed 67 brands and how their presence varies across different countries, including a focus on how content differs across all major sites.

Some of the key insights from the brands assessed are:

The research highlights that building a team and a technology infrastructure to deal with the need to scale content is an essential step to take when expanding your business internationally.

We will be commenting on the outcomes from the research in this blog over the coming weeks, and exploring what it means for retailers today. To read the research yourself you can download it here.

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