British luxury brand and shoe specialist L.K. Bennett, has selected the Amplience Adaptive Media Platform to enhance its online website merchandising across campaign and product pages. Amplience helps L.K. Bennett to rapidly and easily produce and deliver creative marketing and merchandising content in-house.
L.K. Bennett chose Amplience Dynamic Media for its US site for multiple reasons; Dynamic Media significantly reduces the time and cost of uploading new collections and making modifications to existing media content. It also improves the on-page conversion rate by delivering a rich engaging visual experience including zoom and 360-spin. Lastly Dynamic Media also enables the optimization of images for different channels – such as mobile or tablet – by allowing different versions of the image to be drawn down from one high-resolution master asset.
The Amplience Adaptive Media platform supports L.K. Bennett in the creation and distribution of engaging web content, for both US and UK sites, from look-books to product detail. Through the use of web templates and drag and drop functionality L.K. Bennett is able to make the most of its stunning imagery across all of its ecommerce channels. This proved invaluable during the brand’s ‘Black Ribbon’ campaign, where the platform formed a seminal part supporting the look-book landing page.
“Amplience has enabled us to design much more creative and engaging content for the site,” said Sarah Lukins, Head of eCommerce at L.K. Bennett. “We’ve invested in our ecommerce proposition and have been rewarded with good levels of engagement.”
Since launch the US site has performed above expectations, using Amplience to create and serve up engaging product, landing and home pages as well as look-book sections of the site. The platform has allowed designers to create high-quality product media such as 360-spin and zoom that have raised on-page engagement levels and contributed to growing US revenues.
James Brooke, CEO at Amplience, commented: “The product page is frequently the last step in the customer journey before purchase. It is vital therefore that the visual experience is as engaging as possible to facilitate conversion. Dynamic Media delivers this rich capability, while providing image management cost savings of up to 80 percent. ”
He added: "Retailers are increasingly under pressure to produce highly creative, but also highly functional and slick, user experiences. This is regardless of whether the shopper finds you by search or comes straight from an email campaign. Our customers’ experience shows that improving the campaign level experience can easily drive double-digit conversion rates. Campaigns have become the number one method for retailers to drive traffic to their online stores. However, each campaign is a huge investment in both time and money. By reducing the development times and costs by up to 90 percent, retailers and marketers are able to dramatically increase margins on their campaigns and cut down time to market."
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