Amplience CEO James Brooke will be joining Michael Robinson, Head of eCommerce at Anthropologie to share their thoughts on Building Retail Brands: Delivering a differentiated online retail experience. Their joint session takes place on Tuesday 13th March at 12:40 in the IMRG Theatre. Mobile devices are playing an increasing role in consumer retail interaction as more tablet and touch-based devices hit the marketplace.
James Brooke will share his views on the way in which consumers relate to brands, the challenges for brands and ways in which they can respond to the growing variety of platforms. Michael Robinson, Head of eCommerce at Anthropologie, will discuss the challenges and opportunities of developing engaging and inspirational buying experiences from the perspective of his work at one of the world’s most successful retail brands.
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