Traditional content production models cannot keep up with the amount of content that marketing and merchandising demand to create richly engaging shopping experiences. This challenge is becoming more acute as retailers adopt more granular segmentation and personalization strategies.
Adopting the right solution begins with an understanding of why the current process is broken, and why it cannot scale.
Join Amplience CEO James Brooke, for a deep dive on why the content product process is broken, how Agile methods can generate significant improvements to content quality and velocity, and for a sneak preview of the NEW Amplience Content Management suite, which will debut early in 2018.
THE BROKEN PROCESS
Understand how broken, waterfall, content processes kill productivity and quality.
AGILE CONTENT PRODUCTION
Learn how Agile concepts can transform the productivity of creative and content workflows.
TRANSFORM THE SHOPPING EXPERIENCE
Invest new-found productivity into performance customer journeys.