What you'll learn in this Webinar

Traditional content production models cannot keep up with the amount of content that marketing and merchandising demand to create richly engaging shopping experiences. This challenge is becoming more acute as retailers adopt more granular segmentation and personalization strategies.

Adopting the right solution begins with an understanding of why the current process is broken, and why it cannot scale.

Join Amplience CEO James Brooke, for a deep dive on why the content product process is broken, how Agile methods can generate significant improvements to content quality and velocity, and for a sneak preview of the NEW Amplience Content Management suite, which will debut early in 2018.

KEY TAKEAWAYS:

THE BROKEN PROCESS

Understand how broken, waterfall, content processes kill productivity and quality.

AGILE CONTENT PRODUCTION

Learn how Agile concepts can transform the productivity of creative and content workflows.

TRANSFORM THE SHOPPING EXPERIENCE

Invest new-found productivity into performance customer journeys.


Speakers

James-Brooke
James Brooke CEO

James founded his first internet company in 1994, and since then has been at the forefront of interactive media and ecommerce, as an entrepreneur, and as a leader in the most innovative global agencies and consultancies. As CEO and co-founder of Amplience, the leading cloud based merchandising and marketing platform, James is committed to transforming the economics of interactive media production for retailers and brand owners.


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