Cost-effectively build and manage complex responsive web and app experiences
Drive sales conversion through inspirational editorial content
Convert inspiration into sales by adding shoppable elements to editorial content
Drive marketing value by making brand content integral to the commerce journey
Improve content team productivity by reducing content production complexity
Synchronize content across iOS, Android and Enterprise Applications
Improve SEO and Google Mobile Test compliance
Maximize content ROI - optimize simultaneously for content Reach, Quality and Agility
L2, a leading industry analyst, estimates that less than 3% of visitors ever interact with article and blog content because it lives in a separate content production system, and accessed via separate URLs or sections of the ecommerce shop. This disconnect between editorial content and the core ecommerce journey is the principal reason why the majority of visitors overlook editorial content.
Similarly, rich inspirational content, which requires live product data and integrated calls-to-action like ‘buy now’ buttons, is complex and expensive to build. This is the case especially when you are building not just for a single desktop version, but also for other responsive breakpoints, App experiences, and international locales.
The Amplience Big Content Cloud is a content authoring and management platform that is fit for purpose in a visual, mobile, social web where consumers use a variety of devices, browsers and Apps, online or offline, and expect a consistent and coherent brand experience at every touch point.
The solution allows you to integrate editorial such as articles and blogs with rich media and shoppable elements, in order to integrate strong, magazine-type content within the ecommerce journey for improved commercial performance as well as brand engagement.
Create rich editorial content types; from blogs and feature articles, to 'shop-the-look', look-books, carousels, content panels and grids
Straightforward non-technical editing interface enables the rapid creation of complex content types using a simple Big Content Application interface
The Content Hub APIs drive content into every channel and render it appropriately for each responsive breakpoint
Device and channel neutral content output enables delivery to iOS, Android and Enterprise Applications
Integrate other data sources like live product data
Support for Open Standards like JSON Schema and JSON-LD, built in
Support for Handlebars and other standard templating engines
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