Key Benefits

ic-body-editorialcontent-magenta

Cost-effectively build and manage complex responsive web and app experiences

ic-body-editorialcontent-magenta

Drive sales conversion through inspirational editorial content

ic-body-editorialcontent-magenta

Convert inspiration into sales by adding shoppable elements to editorial content

ic-body-editorialcontent-magenta

Drive marketing value by making brand content integral to the commerce journey

ic-body-editorialcontent-magenta

Improve content team productivity by reducing content production complexity

ic-body-editorialcontent-magenta

Synchronize content across iOS, Android and Enterprise Applications

ic-body-editorialcontent-magenta

Improve SEO and Google Mobile Test compliance

ic-body-editorialcontent-magenta

Maximize content ROI - optimize simultaneously for content Reach, Quality and Agility

L2, a leading industry analyst, estimates that less than 3% of visitors ever interact with article and blog content because it lives in a separate content production system, and accessed via separate URLs or sections of the ecommerce shop. This disconnect between editorial content and the core ecommerce journey is the principal reason why the majority of visitors overlook editorial content.

MacBookAir-Saks

Similarly, rich inspirational content, which requires live product data and integrated calls-to-action like ‘buy now’ buttons, is complex and expensive to build. This is the case especially when you are building not just for a single desktop version, but also for other responsive breakpoints, App experiences, and international locales.

Aerin-iPadPro-Grouping copy 2

The Amplience Big Content Cloud is a content authoring and management platform that is fit for purpose in a visual, mobile, social web where consumers use a variety of devices, browsers and Apps, online or offline, and expect a consistent and coherent brand experience at every touch point.

The solution allows you to integrate editorial such as articles and blogs with rich media and shoppable elements, in order to integrate strong, magazine-type content within the ecommerce journey for improved commercial performance as well as brand engagement.

Wehkamp_IpadIphone

Key Features

ic-body-editorialcontent-midnight

Create rich editorial content types; from blogs and feature articles, to 'shop-the-look', look-books, carousels, content panels and grids

ic-body-editorialcontent-midnight

Straightforward non-technical editing interface enables the rapid creation of complex content types using a simple Big Content Application interface

ic-body-editorialcontent-midnight

The Content Hub APIs drive content into every channel and render it appropriately for each responsive breakpoint

ic-body-editorialcontent-midnight

Device and channel neutral content output enables delivery to iOS, Android and Enterprise Applications

ic-body-editorialcontent-midnight

Integrate other data sources like live product data

ic-body-editorialcontent-midnight

Support for modern Javascript frameworks like Angular, and Isomorphic frameworks like React

ic-body-editorialcontent-midnight

Support for Open Standards like JSON Schema and JSON-LD, built in

ic-body-editorialcontent-midnight

Support for Handlebars and other standard templating engines

The Editorial Content solution is part of the Amplience Big Content Cloud; a unified platform for digital content and media production.

More about the Big Content Cloud

Request a Demo

ic-body-success
e-mail

contact@amplience.com

ic-body-success
United States

Call toll free 866 623 5705
or +1 917 410 7189

ic-body-success
Europe

Call +44 (0)207 426 9990