Amplience Content Authoring facilitates the creation of key content types, while taking the critical step of separating content from presentation. The end result is wrapper-free, rich content that renders responsively and adaptively wherever and however it is needed, to deliver richly compelling omni-channel shopping experiences.
Create blogs and articles, ‘shop-the-look’ features, look-books, carousels, content panels and grids
Create content for every channel and render it appropriately for each responsive breakpoint
Deliver content consistently to iOS, Android and Enterprise Applications
Simple editing tools enable rapid creation of sophisticated content
Seamless integration with data sources, such as live product data
Support for Handlebars and other standard templating engines
Support for Open Standards such as JSON Schema and JSON Linked Data (JSON-LD)
Editorial content tells the brand story. When integrated into the ecommerce journey using Amplience, it converts shopper inspiration into sales.
Amplience's Shoppable Media solution enriches images and video with shoppable calls-to-action such as hotspots and quickviews, creating a smooth path to purchase.
The Amplience User Generated Content solution simplifies curation of user generated and social media content for creation of shoppable carousels and media walls.
Build rich, compelling shopping experiences using Editorial Content, Shoppable Media and User Generated Content. Creation of interactive components and composite content types – such as carousels, look-books, “magalogs”, grids, galleries, and complex content panels – allow you to maximize your brand impact and enrich the shopping experience.
Luxury retailer Charlotte Olympia used the Amplience Big Content Cloud to revolutionize its online merchandising, and create an engaging shopping experience that reflects the playful brand image.
Saks Fifth Avenue, a luxury retailer renowned for excellent customer service, uses the Amplience Big Content Cloud to create engaging shoppable “magalogs” and transform the shopping experience.
Shop Direct is the UK and Ireland’s leading multi-brand digital retailer, with brands like Very.co.uk and Littlewoods contributing to $3Bn+ in online revenues. Amplience is an integral part of their customer experience.
“We’ve been able to create a really stunning site that completely immerses customers as they explore. Conversions are up 8%, revenues 27% and bounce rates have fallen 28%.”
Director of Digital at Sweaty Betty
Drive sales conversion through inspirational editorial content
Integrate product data with content to create shoppable content experiences
Reduce production costs by harnessing user generated content (UGC)
Create content that assists SEO, and passes Google Mobile-Friendly tests effortlessly
Maximize content ROI - optimize simultaneously for content Reach, Quality and Agility
Improve content team productivity by reducing content production complexity
Drive marketing value by making brand content integral to the commerce journey
Cost-effectively build and manage complex responsive web and app experiences
WCM architecture makes even a simple web site implementation complex to build, test, deploy and maintain. Getting content into apps and other channels is almost impossible, as Content and HTML are mixed together.
The Amplience Big Content Cloud is WCM re-engineered from the ground up, specifically for a content-rich, omni-channel world. It is a content authoring and management platform that is fit for purpose in a visual, mobile, social web where consumers use a variety of devices, browsers and Apps, online or offline, and expect a consistent and coherent brand experience at every touch point.
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