#NRF17: Takeaways from Retail’s BIG Show

January 23, 2017

Many Amplience team members had the chance to attend the NRF conference last week and the event, aptly known as “Retail’s BIG Show,” did not disappoint! Below are just a few highlights from our experiences:

Several Amplience partners were also in attendance and we had a lot of related activities at the show. As part of our partner program with Kibo, we had a Demo Station in their booth. Our general manager of North America, Rory Dennis, gave a presentation outlining retail engagement best practices at the Kibo Theatre. This was part of the Kibo speed sessions, where the company raffled off daily prizes—including an Apple Watch, a drone and Bluetooth headphones—to lucky attendees.

One of the partner standouts was the Salesforce party on Monday evening—Fitz and the Tantrums performed and it was a great concert! We were in the VIP area with LYONSCG and met with people from Aeropostale, Hudson’s Bay and more.

Rory and James Brooke, our founder and CEO, also attended a Salesforce/LYONSCG dinner on Tuesday night. At these and other events throughout the week, we met with our friends and partners PFS, Astound Commerce and Blue Acorn, to name just a few.

The NRF event also provided us with the opportunity to catch up with customers like Halfords, Tumi, Hibbett Sports and m.gemi. We also had great conversations with some analysts and journalists who stopped by the Demo Station, and Rory did an interview with Daniela Forte of Multichannel Merchant on current digital content themes and trends.

In addition to all the networking, NRF featured numerous interesting keynotes and sessions. For example, Sir Richard Branson and Kip Tindell, chairman of NRF, hosted a presentation entitled “Undying Brand Engagement in an Age of Continuous Disruption and Reinvention.” Sir Richard discussed his experiences fostering brand loyalty, even in the most turbulent of times. Another interesting session focused on the role of data, and its increasing importance in the retail marketing world.

To say that NRF was a great way to jump start 2017 would be an understatement. The whirlwind week provided us with plenty of inspiration and we’re excited to keep the momentum alive until we reconvene at the Javits Center again next year!

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