Pure Collection selected Amplience in order to produce engaging campaign content more efficiently for both its UK and US websites. The adoption of Amplience technology has resulted in time and money savings on the development side, as well as increasing the engagement time on each page.

Using Amplience, campaigns are developed and published by one non-technical employee in a matter of minutes. Previously each campaign could take up to 7 hours to develop before publishing. “With our Inspiration Collections consisting of up to 20 pages, and each page needing to be replicated for the US market, Amplience has delivered highly significant time and cost savings,” said Graeme Hogg online designer at Pure Collection

“Campaigns have become the number one method for retailers to drive traffic to their online stores,” said James Brooke, CEO at Amplience. “We’ve seen the campaign cycle increase in speed, with retailers getting more campaigns out to market each year. However, each campaign is a huge investment in both time and money, particularly for luxury retailers investing heavily in quality imagery. By reducing the development costs associated with turning these assets into campaigns, retailers and marketers are able to dramatically increase margins and cut down time to market.”

Analytics from the Amplience suite has also enabled Pure Collection to optimise the performance of their online campaigns according to click through and engagement rates.

“The biggest benefit for us has been the ability to significantly reduce the amount of time we spend on the routine tasks involved with getting out a campaign. This gives us more time to focus on making qualitative improvements to the experience and analysing the data we receive,” explained Graeme Hogg. “With Amplience’s rich adaptive media platform, we’ve become much more responsive with the layout and design of the site and able to update our engaging ‘inspiration’ content more quickly,”

Pure Collection selected Amplience in order to produce engaging campaign content more efficiently for both its UK and US websites. The adoption of Amplience technology has resulted in time and money savings on the development side, as well as increasing the engagement time on each page.

Using Amplience, campaigns are developed and published by one non-technical employee in a matter of minutes. Previously each campaign could take up to 7 hours to develop before publishing. “With our Inspiration Collections consisting of up to 20 pages, and each page needing to be replicated for the US market, Amplience has delivered highly significant time and cost savings,” said Graeme Hogg online designer at Pure Collection

“Campaigns have become the number one method for retailers to drive traffic to their online stores,” said James Brooke, CEO at Amplience. “We’ve seen the campaign cycle increase in speed, with retailers getting more campaigns out to market each year. However, each campaign is a huge investment in both time and money, particularly for luxury retailers investing heavily in quality imagery. By reducing the development costs associated with turning these assets into campaigns, retailers and marketers are able to dramatically increase margins and cut down time to market.”

Analytics from the Amplience suite has also enabled Pure Collection to optimise the performance of their online campaigns according to click through and engagement rates.

“The biggest benefit for us has been the ability to significantly reduce the amount of time we spend on the routine tasks involved with getting out a campaign. This gives us more time to focus on making qualitative improvements to the experience and analysing the data we receive,” explained Graeme Hogg. “With Amplience’s rich adaptive media platform, we’ve become much more responsive with the layout and design of the site and able to update our engaging ‘inspiration’ content more quickly,”

A|wear selected Amplience Video Marketing to strengthen the link between compelling video experiences and purchasing. The platform offered unique technology that gives A|wear the opportunity to vastly improve merchandising possibilities on its site, as well as providing customers with the chance to interact with its products in a more engaging and intuitive way.

The new Video Marketing solution from Amplience is the first ‘off the shelf’ SaaS based solution for digital commerce. Introducing the platform has enabled A|wear to enhance its TV channel, A|wear TV, with high quality, shoppable content. Drag and drop cue points within the video allow A|wear to effectively merchandise seasonal products alongside it.

The platform has shortened the journey to checkout and boosted AOV, as customers are able to quickly add multiple products to their baskets, straight from the video, without interrupting the visual experience.

Barbara Wills, online designer and UX lead at A|wear: “When women are clothes shopping, visuals are everything, and not just colour and shape, but how it hangs and how it moves. This makes video and engaging content key to online sales for a company like ours. The Amplience platform has already delivered strong results by helping us to merchandise products in a more engaging way for our customers. This success has enabled A|wear to drive greater brand awareness and achieve a positive customer experience.

We have seen up to 30 per cent uplift sales on any product used within the Amplience video and style features section of our website. As a result we will be growing this area of our website as well as driving it as a key area in our overall strategy for the next 12 months.”

James Brooke, CEO at Amplience said: “Retailers are having to cater for a new breed of consumers, who demand unique, visual content when they shop online. Video Marketing allows our customers to combine compelling video content with the ability to purchase product in a seamless shopping experience, maximising the potential for interaction at every touch-point and inspiring customers to buy at every level.”

Video Marketing is easily embedded into category and home pages and can be quickly deployed with no technical expertise to create compelling merchandised experiences on a range of tablet and smartphone devices in HTML5. Retailers can use new content or repurpose existing assets from YouTube material or TV advertising.

As a result of increased conversion rates, A|wear is continuing creating shoppable video campaigns for its new collections, which will continue to build on brand awareness, attract new customers and maximise cross-selling opportunities.

A|wear launched its transactional ecommerce site in 2008, and has been using the Amplience platform for three years.

Read more about Amplience Video Marketing

A|wear selected Amplience Video Marketing to strengthen the link between compelling video experiences and purchasing. The platform offered unique technology that gives A|wear the opportunity to vastly improve merchandising possibilities on its site, as well as providing customers with the chance to interact with its products in a more engaging and intuitive way.

The new Video Marketing solution from Amplience is the first ‘off the shelf’ SaaS based solution for digital commerce. Introducing the platform has enabled A|wear to enhance its TV channel, A|wear TV, with high quality, shoppable content. Drag and drop cue points within the video allow A|wear to effectively merchandise seasonal products alongside it.

The platform has shortened the journey to checkout and boosted AOV, as customers are able to quickly add multiple products to their baskets, straight from the video, without interrupting the visual experience.

Barbara Wills, online designer and UX lead at A|wear: “When women are clothes shopping, visuals are everything, and not just colour and shape, but how it hangs and how it moves. This makes video and engaging content key to online sales for a company like ours. The Amplience platform has already delivered strong results by helping us to merchandise products in a more engaging way for our customers. This success has enabled A|wear to drive greater brand awareness and achieve a positive customer experience.

“We have seen up to 30 per cent uplift sales on any product used within the Amplience video and style features section of our website. As a result we will be growing this area of our website as well as driving it as a key area in our overall strategy for the next 12 months.”

James Brooke, CEO at Amplience said: “Retailers are having to cater for a new breed of consumers, who demand unique, visual content when they shop online. Video Marketing allows our customers to combine compelling video content with the ability to purchase product in a seamless shopping experience, maximising the potential for interaction at every touch-point and inspiring customers to buy at every level.”

Video Marketing is easily embedded into category and home pages and can be quickly deployed with no technical expertise to create compelling merchandised experiences on a range of tablet and smartphone devices in HTML5. Retailers can use new content or repurpose existing assets from YouTube material or TV advertising.

As a result of increased conversion rates, A|wear is continuing creating shoppable video campaigns for its new collections, which will continue to build on brand awareness, attract new customers and maximise cross-selling opportunities.

A|wear launched its transactional ecommerce site in 2008, and has been using the Amplience platform for three years.

Read more about Amplience Video Marketing

Designed for digital professionals in marketing and ecommerce, Amplience’s new solution dynamically renders images and videos into any channel and device, in any desired format, on-demand and from a single master asset.

Dynamic imaging and dynamic video also helps to create a more engaging user experience in ecommerce and marketing campaigns. Due to ease of production and publishing marketers are able to use high quality visual content and interactive features such as touch optimised zoom and 360-spin viewers.

“Compelling campaign and product media are key for turning online browsers into buyers. But thanks to the proliferation of channels that marketers use to disseminate their message, creating and distributing high quality and engaging media can be a highly manual and protracted process. Dynamic imaging and dynamic video significantly reduce the hours spent on media production – and crucially, shorten time-to-market for marketing and merchandising campaigns,” commented James Brooke, CEO at Amplience. “Previously campaign and product media delivery would be hugely time consuming, involving re-sizing images for a vast number of pages across various channels. Dynamic media populates the image area with images and videos dynamically created according to the page real estate and the device being used.”

With the addition of dynamic imaging and video to the Amplience platform, brands and retailers can now benefit from a powerful, unified media solution. Sales and marketing teams can use Amplience to rapidly create and deploy fully integrated campaigns from engaging off-site interactive banners, carousels and campaign media, right the way through to product zoom and 360-spin. Campaigns can be deployed much more quickly in response to business needs or external events, improving their relevance and efficacy.

Previously, retailers required a complex set of disparate solutions to create, publish and disseminate campaigns to different channels, browsers, devices and applications. By providing a one-stop solution, Amplience sweeps away this complexity helping users to create impactful merchandising experiences, drive engagement and increase conversions.

“With the huge variety of devices and channels available retailers are facing an ever intensifying battle to deliver their products to the consumer,” commented Brooke. “Dynamic Media is a key weapon in the retailer or marketers arsenal, to ensure engaging imagery can be delivered no matter what device or format they are accessed by.”

Dynamic Media delivers on-demand image or video variants from one high-resolution master asset, to home, list or product pages and mobile and tablet optimised sites. Highly configurable, multi-media viewers with zoom and 360-spin provide an immersive product experience and aid conversion.

Amplience Dynamic Media can also help to improve SEO rankings by speeding up page load times and generating descriptive URLs, connecting customer searches to specific products.

Designed for digital professionals in marketing and ecommerce, Amplience’s new solution dynamically renders images and videos into any channel and device, in any desired format, on-demand and from a single master asset.

Dynamic imaging and dynamic video also helps to create a more engaging user experience in ecommerce and marketing campaigns. Due to ease of production and publishing marketers are able to use high quality visual content and interactive features such as touch optimised zoom and 360-spin viewers.

“Compelling campaign and product media are key for turning online browsers into buyers. But thanks to the proliferation of channels that marketers use to disseminate their message, creating and distributing high quality and engaging media can be a highly manual and protracted process. Dynamic imaging and dynamic video significantly reduce the hours spent on media production – and crucially, shorten time-to-market for marketing and merchandising campaigns,” commented James Brooke, CEO at Amplience. “Previously campaign and product media delivery would be hugely time consuming, involving re-sizing images for a vast number of pages across various channels. Dynamic media populates the image area with images and videos dynamically created according to the page real estate and the device being used.”

With the addition of dynamic imaging and video to the Amplience platform, brands and retailers can now benefit from a powerful, unified media solution. Sales and marketing teams can use Amplience to rapidly create and deploy fully integrated campaigns from engaging off-site interactive banners, carousels and campaign media, right the way through to product zoom and 360-spin. Campaigns can be deployed much more quickly in response to business needs or external events, improving their relevance and efficacy.

Previously, retailers required a complex set of disparate solutions to create, publish and disseminate campaigns to different channels, browsers, devices and applications. By providing a one-stop solution, Amplience sweeps away this complexity helping users to create impactful merchandising experiences, drive engagement and increase conversions.

“With the huge variety of devices and channels available retailers are facing an ever intensifying battle to deliver their products to the consumer,” commented Brooke. “Dynamic Media is a key weapon in the retailer or marketers arsenal, to ensure engaging imagery can be delivered no matter what device or format they are accessed by.”

Dynamic Media delivers on-demand image or video variants from one high-resolution master asset, to home, list or product pages and mobile and tablet optimised sites. Highly configurable, multi-media viewers with zoom and 360-spin provide an immersive product experience and aid conversion.

Amplience Dynamic Media can also help to improve SEO rankings by speeding up page load times and generating descriptive URLs, connecting customer searches to specific products.

Myla has chosen the Amplience platform to provide website visitors with a rich and luxurious interactive experience that would drive engagement and conversions, and early results have been impressive. The company believes that the platform has paid for itself within weeks of deployment and the brand has achieved a 33 per cent engagement rate for visitors that interact with optimised content on the homepage. Visitors who have engaged with Amplience content have converted at double the rate of others, allowing significant sales increases.

“Amplience enables retailers to put rich interactive imagery centre stage on their site, providing a fantastic customer experience that embodies all the best elements of a lingerie store,” commented James Brooke, CEO at Amplience. “The quality and fidelity of digital media means that the online experience can now outperform what is on offer in print. However, the challenge for many luxury brands has been to transpose the feeling of exclusivity and sophistication that accompanies the experience of shopping in a physical store.”

“By using the Amplience platform Myla is able to achieve a digital presence that plays to the sensory ideals demanded in this market, whilst maintaining a sophisticated customer journey,” he added.

The technology enables the retailer to create and publish campaigns using customisable templates, as well as to effectively merchandise and manage email landing pages or hidden areas of the site such as exclusive promotions.

Previously, Myla’s merchandising process was bogged down in manual admin and lengthy publishing processes. An inflexible HTML-based merchandising solution limited how it was able to use images in category and product management or direct consumers to different areas of the site. The simple to use Amplience platform has ensured that even non-technical staff at Myla can now implement new campaigns in a matter of minutes.

Myla employed Practicology, a full-service multi-channel consultancy to both advise upon and manage the implementation following the decision to re-platform. Jeremy Wilson, COO at Practicology comments: “In the luxury end of the market, imagery is at the heart of creating the right atmosphere and customer experience. Due to the ease of use, as well as the rich graphical and interactive capabilities, we recommended that Myla migrated to the Amplience platform.”

Myla has strategies in place for the further expansion of its merchandising capabilities. Initial plans are to fully implement rich merchandising on category and email landing pages, which should prompt an additional boost in conversion rates. An extension to a mobile website in the future is also a possibility.

Myla has chosen the Amplience platform to provide website visitors with a rich and luxurious interactive experience that would drive engagement and conversions, and early results have been impressive. The company believes that the platform has paid for itself within weeks of deployment and the brand has achieved a 33 per cent engagement rate for visitors that interact with optimised content on the homepage. Visitors who have engaged with Amplience content have converted at double the rate of others, allowing significant sales increases.

“Amplience enables retailers to put rich interactive imagery centre stage on their site, providing a fantastic customer experience that embodies all the best elements of a lingerie store,” commented James Brooke, CEO at Amplience. “The quality and fidelity of digital media means that the online experience can now outperform what is on offer in print. However, the challenge for many luxury brands has been to transpose the feeling of exclusivity and sophistication that accompanies the experience of shopping in a physical store.”

“By using the Amplience platform Myla is able to achieve a digital presence that plays to the sensory ideals demanded in this market, whilst maintaining a sophisticated customer journey,” he added.

The technology enables the retailer to create and publish campaigns using customisable templates, as well as to effectively merchandise and manage email landing pages or hidden areas of the site such as exclusive promotions.

Previously, Myla’s merchandising process was bogged down in manual admin and lengthy publishing processes. An inflexible HTML-based merchandising solution limited how it was able to use images in category and product management or direct consumers to different areas of the site. The simple to use Amplience platform has ensured that even non-technical staff at Myla can now implement new campaigns in a matter of minutes.

Myla employed Practicology, a full-service multi-channel consultancy to both advise upon and manage the implementation following the decision to re-platform. Jeremy Wilson, COO at Practicology comments: “In the luxury end of the market, imagery is at the heart of creating the right atmosphere and customer experience. Due to the ease of use, as well as the rich graphical and interactive capabilities, we recommended that Myla migrated to the Amplience platform.”

Myla has strategies in place for the further expansion of its merchandising capabilities. Initial plans are to fully implement rich merchandising on category and email landing pages, which should prompt an additional boost in conversion rates. An extension to a mobile website in the future is also a possibility.

Alternatively, come and hear CEO James Brooke and Head of UX Mo Syed, presenting on Tuesday 02 October in the eCommerce Theatre from 1045-1115. The track title is: ‘Let me entertain you’ – Smart ways for Retailers and Brands to drive AOV and ROI across multiple channels.

In this seminar we will be exploring how with mobile set to dominate digital commerce and Facebook ‘Likes’ very ‘yesterday’, the ways in which leading retailers are creating experiences across their channels that drive engagement, AOV and ROI. We will explore consumer psychology and show best practice in cross channel user experience and conversion.

Alternatively, come and hear CEO James Brooke and Head of UX Mo Syed, presenting on Tuesday 02 October in the eCommerce Theatre from 1045-1115. The track title is: ‘Let me entertain you’ – Smart ways for Retailers and Brands to drive AOV and ROI across multiple channels.

In this seminar we will be exploring how with mobile set to dominate digital commerce and Facebook ‘Likes’ very ‘yesterday’, the ways in which leading retailers are creating experiences across their channels that drive engagement, AOV and ROI. We will explore consumer psychology and show best practice in cross channel user experience and conversion.