Media delivery reference

This page lists the parameters available to you for manipulating images on the fly using the features of Dynamic Media.

You can dynamically manipulate any image just by appending the parameters to the end of the URL. In the following example the image is rotated by 90 degrees.

https://cdn.media.amplience.net/i/ampproduct/twofriends?rotate=90

Image Transformation Features

Width

Parameter: w

Sets the width of the image. If you only provide the width, the height will be calculated to maintain the aspect ratio.

Parameter example

exampleimage?w = 200

Height

Parameter: h

Sets the height of the image. If you only provide the height, the width will be calculated to maintain the aspect ratio.

Parameter example

exampleimage?h=400

Quality

Parameter: qlt

Sets the compression quality of the image, this is a percentage 0-100. JPEGs are lossy, PNGs are lossless but are compressed with zlib.

Parameter example

exampleimage?qlt=80

Default format quality settings

Parameter: qlt=default

Specifies that the default quality should be used for the following formats: avif, webp,jp2,jpeg or png. Can be used with fmt=auto or on its own. See auto format for more details.

The default settings for each format are:

Format	Default quality setting
jp2	40
avif	55
webp	80
jpeg	75
png	90

You can add your own quality settings in the root template for your account or transformation templates.

Note that to retrieve images in avif format requires Accelerated Media.

Parameter example

https://cdn.media.amplience.net/i/ampproduct/women-bright-colors.jpg?fmt=auto&qlt=default

Format quality settings

Parameters:

fmt.avif.qlt

fmt.webp.qlt

fmt.jp2.qlt

fmt.png.qlt

fmt.jpeg.qlt

Sets the compression quality used for the specified image format: avif, webp, jp2, jpeg or png. Can be used with fmt=auto. See auto format for more details.

Parameter example:

https://cdn.media.amplience.net/i/ampproduct/women-bright-colors.jpg?fmt=auto&fmt.webp.qlt=50

Scale mode

Parameter: sm

Indicates how to position the image if it does not fit exactly to the width and height specified.

Scale mode	Description
c	Crop to Fit
s	Stretch
tl	Top left
tc	Top center
tr	Top right
ml	Middle left
mc	Middle center
mr	Middle right
bl	Bottom left
bc	Bottom center
br	Bottom right
aspect	Aspect ratio

Parameter example

exampleimage?w=256&sm=aspect&aspect=16:9

Scale mode- resize edge

Parameter: sm=edge

Resizes the image to a specified width or height, or to the smallest or largest edge of the image.

resize.edge and resize.edge.length must be specified.

resize.edge = w, h, largest or smallest

rezize.edge.length= {value in pixels}

Parameter examples

exampleimage?sm=edge&resize.edge=w&resize.edge.length=250

Sets the width to the value of resize.edge.length and adjusts the height to maintain the aspect ratio.

exampleimage?sm=edge&resize.edge=h&resize.edge.length=250

Sets the height to resize.edge.length and adjusts the width to maintain the aspect ratio.

exampleimage?sm=edge&resize.edge=largest&resize.edge.length=375

Resize the image so that the largest side is set to the value of resize.edge.length and maintain the aspect ratio.

exampleimage?sm=edge&resize.edge=smallest&resize.edge.length=375

Resize the image so that the smallest side is set to the value of resize.edge.length and maintain the aspect ratio.

Scale mode- clamp

Given a width and height, will fit the image into the specified area and maintain the aspect ratio while ensuring that there is no padding.

Parameter: sm=clamp

Parameter example

https://cdn.media.amplience.net/i/ampproduct/blur-brass-bronze-timepiece?w=400&h=1000&sm=clamp

Scale fit

Parameter: scaleFit

Specifies how to position the area to be cropped when using sm.

Scale fit mode	Description
center	(default)
poi	Crop using the specified point of interest focal point. See point of interest for an example

Point of interest

The focal point of an image to use when it is resized and cropped. Takes 4 parameters: x, y, w and h. x and y represent the top left of the focal point as a percentage of the image width and height. Width and height are the width and height of the focal point as a percentage of the image width and height

Parameter example

https://cdn.media.amplience.net/i/ampproduct/Hero-Banner-720-model2?w=320&h=480&sm=c&poi= 0.743636237250434,0.,0.32362459546925565, 0.1388888888888889 0&scaleFit=poi

Resize algorithm

Parameter: filter

The algorithm to use when the image is resized.

Resize value	Description
q	Quadratic
s	Sinc
l	Lanczos (default)
p	Point
c	Cubic
h	Hermite

Upscale

Parameter: upscale

Possible values: true, false or padd

Indicates if the system can scale the image to be bigger than the original input. If set to padd the image will be drawn on top of a canvas with the size given. The alignment of the image is set using sm. The background colour of the canvas is set using bg.

Max width

Parameter: maxW

Sets the maximum width for the image returned. Can be specified at the account level.

Max height

Parameter: maxH

Sets the maximum height for the image returned. Can be specified at the account level.

Cropping and rotating

Crop

Parameter: crop

Cuts out a section of the image, the coordinates are specified as x,y,w,h.

x is the offset from the top left of the image. y is the offset from the top of the image. w is the width of the selection. h is the height of the selection.

Parameter example

myimage?crop=0,0,500,500

This will get the first 500x500 pixels from the image. The crop is applied after any resize so the coordinates are relative to the resized image.

Edge crop

Parameter: ecrop

Takes 4 parameters: left, top, right, bottom to crop from each edge of the image.

Parameter example

myimage?ecrop=250,250,250,250

The example above will crop 250 pixels from each edge of the image

Pre crop

Parameter: pcrop

This is the same as crop except it does the crop before any resize event. Therefore the coordinates are relative to the original image size.

Pre edge crop

Parameter: precrop

Same as ecrop but crops from the edge of the image before any resize event.

Parameter example

pecrop=0,0,0,100

The example above will take 100px from the bottom edge of the original image.

Rotate

Parameter: rotate

Rotate an image by a specified number of degrees. The rotate is applied after the effect of any resize parameters.

Optional parameter: rgb

Rotating by an angle that is not a multiple of 90 degrees will expose some pixels underneath the image. You can specify a color for the exposed pixels.

Parameter examples

https://cdn.media.amplience.net/i/ampproduct/twofriends?rotate=90

https://cdn.media.amplience.net/i/ampproduct/twofriends?rotate=80,rgb(30,50,90)

Pre rotate

Parameter: protate

The same as rotate, except that the rotation is applied before any resize parameters.

Parameter example

https://cdn.media.amplience.net/i/ampproduct/twofriends?protate=270&w=500

Flip

Parameter: flip

Flips the image horizontally, vertically or both.

Parameter examples

https://cdn.media.amplience.net/i/ampproduct/twofriends?fliph=true

https://cdn.media.amplience.net/i/ampproduct/twofriends?fliph=true&flipv=true

File manipulation

Format

Parameter: fmt

Sets the format of the image, if this is not specified the format will be the same as the original. Setting the image extension will also change the format.

Supported formats include:jpg,png, gif, bmp, webp, avif and jp2. Note that webp is not supported on certain browsers.

• jp2 is currently only supported in Safari for iOS and macOS.
• avif requires Accelerated Media to be enabled on your account. Images greater than 2.5 megapixels will be returned in jpeg format or png (if the image contains transparency).

Parameter example

myimage?fmt=png

myimage.png

Auto format

Parameter: fmt = auto

Specifies that the image should be returned in the most efficient format for the browser. Note that this feature and support for the AVIF format requires Accelerated Media.

The image format will be chosen according to the following rules:

• avif if it is enabled on your account and the browser supports it.

• webp for Safari, Chrome, Firefox and other browsers that support it and don't support avif.

• jp2 for versions of Safari that don't support webp but do support jp2

• For other browsers, or earlier versions of Chrome, Firefox or Safari, the image is returned in jpg format.

• If the original image contains transparency, then the image will be returned in PNG format in Safari.

For more information see the Amplience Smart Images page.

Note that it is possible to remove images from use by Amplience Smart Image. For example, you could ensure that images are never returned in jp2 format by removing that format from the list.

Dots per inch

Parameter: dpi

Changes the image resolution. If this param is not specified the image will be returned in the DPI it was originally created in.

DPI algorithm

Parameter: dpiFilter

Specifies the resampling algorithm to use when changing the DPI.

Parameter	Description
q	Quadratic
s	Sinc
l	Lanczos (Default)
p	Point
c	Cubic

Parameter example

https://cdn.media.amplience.net/i/ampproduct/signature-hat-german?dpi=120&dpiFilter=q&w=200

Strip

Parameter: strip

Removes commands and meta data from the image. true or false.

This is false by default.

Image adjustments

Chroma subsampling

Parameter: fmt.jpeg.chroma

Chroma subsampling is a process which bases image sampling on brightness rather than colour to take advantage of how the human eye works. Generally this affects colours and contrasts such as red and black.

Dynamic Media has chroma subsampling turned on by default to enhance performance and lower file size media.

On is: fmt.jpeg.chroma=2,1,1.

This can be turned off with the following setting: fmt.jpeg.chroma=1,1,1.

Note that turning this off will result in your media being served at a larger file size, so you may wish to adjust the quality setting to compensate

Color space

Parameter: cs

Changes the colorspace used for the image.

Supported values:

Color space value	Description
rgb	RGB
rgba	RGBA
srgb	SRGB
gray	Gray
cmyk	CMYK
ohta	OHTA
lab	LAB
xyz	XYZ
hsb	Hue, saturation, brightness
hsl	Hue, saturation, lightness

Sharpen

Parameter: unsharp

unsharp={radius},{sigma},{amount},{threshold}

Sharpens the image with an unsharp mask.

Parameter	Description
Radius	Gaussian filter radius.(0 – 5). If 0 the system will select an appropriate value.
Sigma	Gaussian standard deviation. (0.01 – 5)
Amount	The percentage difference. Can be greater than 100%.(1-300)
Threshold	The threshold used to changed the brightness levels (0 to 255)

Parameter example

myImage?unsharp=2,1,160,0

Composite mode

Parameter: cm

When an image is applied on top of a background colour this defines the composite operator.

Supported parameters:

• over (default)
• colo
• dark
• diff
• light
• multi
• cout
• cover

Image background

Parameter: bg

This will set the background color of the image. It only has an effect when the image is padded or the original image is transparent.

Parameter example

https://cdn.media.amplience.net/i/ampproduct/shoe-image?bg=rgb(0,0,255)

Indexed png

Parameter: fmt.png.indexed

true or false. The default is false.

Specify if the PNG image should be indexed. Indexed PNGs have a color palette rather than storing color information with the pixel data.

Palette size

Parameter: fmt.png.palettesize

Sets the color palette size for a png image. The value must be between 1 and 256. Requires fmt.png.indexed=true

The default palette size is 256. Note the image has to be served in png format. Should notably reduce the file size of an asset.

Dither

Parameter: fmt.png.dither. fmt.png.dither=false (set to true by default).

Disables dithering. Dithering helps smooth out the color banding when dealing with a reduced colour palette. Dithering may increase file size due to increased difficulty when compressing.

Blur

Parameter: blur

Applies a Gaussian blur to the image. The format of blur is as follows:

image?blur={radius},{sigma}

Parameter (value)	Description
Radius	The accuracy of the blur. Should generally be 2 to 3 times sigma.
Sigma	The strength of the blur. Both radius and sigma are between 0 to 100.

Parameter example

https://cdn.media.amplience.net/i/ampproduct/shoe-image?blur=30,60

Reduce noise

Parameter: noiser

Removes noise from an image. The value is between 0 and 5. The higher the value the more noise is removed.

Parameter example

https://cdn.media.amplience.net/i/ampproduct/twofriends?noiser=5

Gamma

Parameter: gamma

Adjusts the gamma correction of an image. gamma is specified as a floating point value. A value of less than 1 will make the image darker and greater than 1 will make the image lighter.

Parameter example

https://cdn.media.amplience.net/i/ampproduct/twofriends?gamma=0.5

Hue, saturation, brightness

Parameters: hue, sat, bri

Each of these parameters can be specified separately. Each value is between -100 to 100.

Parameter	Description
hue	Adjust the color of the image. The color change is based on the hue scale.
sat	Adjust the amount of gray in the image
bri	Adjust the brightness of the image.	]

Parameter example

https://cdn.media.amplience.net/i/ampproduct/shoe-image?hue=40&sat=10&bri=55

Progressive JPEG

Parameter: fmt.jpeg.interlaced=true

Requesting a progressive JPEG asset downloads a lower quality version initially, and then increases the quality the more data that is downloaded.

Further information can be found on the progressive Images page.

Parameter example

https://cdn.media.amplience.net/i/support/Tiger1?fmt.jpeg.interlaced=true

Layers

Layering allows you to composite multiple images one on top of the other. When using layers, the base layer will always be layer 0. You can specify additional layers on top: layer 1, layer2 and so on.

Parameters for each layer are enclosed in "[]" and include the image manipulation parameters shown on this page. Parameters specific to managing images in layers are shown below.

To try out examples of using layers see the layers and roundels section of the Dynamic Media playground.

In the example below the blue dress image is layer0 and the exampleRoundel image is layer1.

https://cdn.media.amplience.net/i/ampproduct/blue-dress-outside?layer1=[src=/i//exampleRoundel]

If you wanted to specify parameters for layer0, as well as other layers, you would use the following format:

https://cdn.media.amplience.net/i/ampproduct/blue-dress-outside?layer0=[w=800]&layer1=[src=/i//exampleRoundel&w=150]

You can also specify an empty template and add the URL for each layer:

https://cdn.media.amplience.net/i/ampproduct/?layer0=[src=/i//blue-dress-outside]&layer1=[src=/i//exampleRoundel]

Layering parameters

Image src

Parameter: src

The URL for the image in the specified layer. If you start the image URL with "/i//" then it will use the same partial domain as layer0 or the template you specified at the start of the URL.

Parameter examples

https://cdn.media.amplience.net/i/ampproduct/blue-dress-outside?layer1=[src=/i//exampleRoundel]

In this example the URL for the layer1 image is https://cdn.media.amplience.net/i/ampproduct/exampleRoundel

Positioning

Parameters: top, left, bottom, right

A layer can be positioned relative to the previous layer (for example layer1 is positioned relative to layer0). By default a layer is positioned in the top left of the previous layer. The top, left, bottom and right position of a layer are specified in pixels or as a percentage of the distance from the specified edge.

To further refine layer positioning you can use anchors.

Parameter example

The example below positions layer1 50% from the top and left of layer0:

https://cdn.media.amplience.net/i/ampproduct/blue-dress-outside?layer1=[src=/i//exampleRoundel&top=50%&left=50%]

Anchor

Parameter: anchor

Anchors are used to select which edge of the image that you want to align against. Combine anchors with positioning to further control the position of a layer within the previous layer.

Anchor positions are as follows:

Anchor parameter	Description
TL	Top left
TC	Top center
TR	Top right
ML	Middle left
MC	Middle center
MR	Middle right
BL	Bottom left
BC	Bottom center
BR	Bottom right

Parameter example

The example below positions the middle centre of layer one 50% from the top left of layer0:

https://cdn.media.amplience.net/i/ampproduct/blue-dress-outside?layer1=[src=/i//exampleRoundel&anchor=MC&top=50%&left=50%]

Opacity

Parameter: opacity

A value between 0 and 100 that specifies the transparency of an image. 0 is fully transparent, 100 is solid.

Parameter example

https://cdn.media.amplience.net/i/ampproduct/blue-dress-outside?layer1=[src=/i//exampleRoundel&opacity=50]

Visibility

Parameter: visible

Specifies the visibility of a layer. 0 is invisible, 1 is visible. Layers are visible by default.

Parameter example

https://cdn.media.amplience.net/i/ampproduct/blue-dress-outside?layer1=[src=/i//exampleRoundel&visible=0]

Canvas

Parameter: canvas

Provides the ability to draw a quadrilateral shape on a layer that other layers can draw onto. You can optionally specify a background color. The default background color is white.

Parameter example

https://cdn.media.amplience.net/i/ampproduct/?layer0=[canvas=700,400&bg=rgb(0,0,255)]&layer1=[src=/i//exampleRoundel]

Text layers

Text can be layered on top of an image by adding it in a layer as shown in the following example:

https://cdn.media.amplience.net/i/ampproduct/girlwithballoons?layer1=[text=Time%20to%20celebrate&fontSize=48&textColor=white]

Text

Parameter: text

The text to show in the layer. You can add a new line character by including by including \n in the string.

Font size

Parameter: fontSize

The font size to use for the text. If no font size is specified it will default to 10.

Font family

Parameter: fontFamily

The font family to use for the text. If you don't specify a font family, or specify a font that is not installed on your account, then it will default to Helevetica.

Font style

Parameter: fontStyle

Which style of font to use: normal, italic or oblique.

Font style selection follows CSS rules.

Font weight

Parameter: fontWeight

Sets the thickness of the text. Valid values are from 100 to 900 in multiples of 100. You can also specify normal (400) or bold (700).

Font stretch

Parameter: fontStretch

Makes text wider or narrower if the font family has appropriate variants. Font selection will follow the CSS rules.

Supported values:

• ultra-condensed
• extra-condensed
• condensed
• semi-condensed
• normal
• semi-expanded
• expanded
• extra-expanded
• ultra-expanded

Text color

Parameter: textColor

The color of the text. If no color is specified the text will be black. Values can be hex, rgb or colour names.

Parameter example

https://cdn.media.amplience.net/i/ampproduct/girlwithballoons?layer1=[text=Time%20to%20celebrate&textColor=rgb(255,255,255)]

Text decoration

Parameter: textDecoration

The decoration added to the text.

Supported values are:

• underline
• overline
• linethrough

Text alignment

Parameter: textAlign

How the text is aligned within its layer. If no alignment is specified the text will be default to left aligned.

Alignment will be used when text is divided over more than one line by using the newline "\n" character.

Parameter example

https://cdn.media.amplience.net/i/ampproduct/girlwithballoons?layer1=[text=Time%20for\ncelebration&fontSize=48&textColor=white&textAlign=center]

Metadata

This section shows how to retrieve metadata associated with images. For sets see the Sets API section.

Retrieve all metadata

Parameter: metadata=true

Returns all the metadata associated with an image.

Supported types:

Type	Description
js	Returns the data in JSON format wrapped in a JSONP wrapper
json	Returns the data in JSON format
xml	Returns the data in XML format

Parameter example

https://cdn.media.amplience.net/i/ampproduct/Hero-Banner-720-model2.json?metadata=true

Return specified metadata

Parameter: metadata=true&metaFilter={name}

Returns the specified of the specified type.

metaFilter=* will return metadata for all types.

Parameter example

This example retrieves the POI focal point metadata associated with the image. Note that the "image" metadata is always included:

https://cdn.media.amplience.net/i/ampproduct/Hero-Banner-720-model2.json?metadata=true&metaFilter=pointOfInterest

Referencing metadata in a query

You can reference metadata within a query. To reference metadata in the same layer, use {$this.metadata}.

When working with images with multiple layers, you can use $root to refer to the root layer and $parent to refer to the parent layer. See the metadata playground page for more details.

Parameter examples

To crop an image using the POI metadata associated with an image, you can use the following query:

https://cdn.media.amplience.net/i/ampproduct/Hero-Banner-720-model2?w=320&h=480&sm=c&poi={$this.metadata.pointOfInterest.x}, {$this.metadata.pointOfInterest.y}, {$this.metadata.pointOfInterest.w}, {$this.metadata.pointOfInterest.h}&scaleFit=poi

Other features

Missing image

Parameter: img404

The filename of the fallback image to display if an image cannot be found. The specified fallback image must be a published image on the same account. You can specify img404 as a parameter in a query string or transformation template or Amplience can apply this at the account level.

Parameter example

?img404=yourcompanyimagenotfound

Variables

Parameter: ${variable}=

Variables, prefixed with "$", can be included in a query string, set to hold specified values and used throughout the query.

Parameter example

The following example sets the variable imageheight to 300 and then uses this variable to set the height of the image to 300 px.

exampleimage?imageheight=300&h=$imageheight

The following scales the image by the inverse of the scalefactor.

https://cdn.media.amplience.net/i/ampproduct/party-fashion?w={(1/$scalefactor)*100%}&scalefactor=2

Conditionals

Parameters: ==,>,<, >=, <=,!=

Format: {($variable==value)?true:false}

Supported types are number, string and boolean. Strings must be assigned to variables before being used in comparisons.

Parameter example

In the following example if $value1 and $value2 are equal, this will set the width of the image to 200 px, otherwise the image will be set to 400 px. Because in this case the values are different, the image will be set to 400 px.

https://cdn.media.amplience.net/i/ampproduct/Hero-Banner-720-model2?w={($value1==$value2)?200:400}&value1=1&value2=5

Expressions

Parameters: +, -, /, *

Expressions can be included in queries and must be wrapped in {}. The expressions engine supports addition, subtraction, division and multiplication. Variables can also be used.

Parameter example

In this example the width of the image is set to 300.

myimage?w={$firstValue+$secondValue}&firstValue=100&secondValue=200

You can also use percentages. This following sets the image to 25% of its size.

myimage?w={25%}

Sets

Sets are named groupings of assets that can be manipulated using Dynamic Media.

The available parameters for manipulating sets are shown below. You can try out the Set API with real examples on the playground.

Set images

You can return the specified element of a set as an image:

• The first element of a set
• The nth element of a set
• The nested nth element of a set

The following example shows how to return the second element of a set:

https://cdn.media.amplience.net/s/ampproduct/mytestset/2

Return image

Supported parameters:

/s/{account}/{setName}

/s/{account}/{setName}?{param}

/s/{account}/{setName}/seoFilename

Returns the first element of the set as an image. For a video the thumbnail will be returned.

The following example will return the first element of the set "mytestset" as an image.

https://cdn.media.amplience.net/s/ampproduct/mytestset?w=400

Image manipulation parameters may also be applied to the image:

https://cdn.media.amplience.net/s/ampproduct/mytestset?w=300

Return nth image

Supported parameters:

/s/{account}/{set}/{n}

/s/{account}/{set}/{n}?{param}

Returns the nth element of the set. Note that 1 is the first element.

The following example shows how to return element 3 of the set "mytestset":

https://cdn.media.amplience.net/s/ampproduct/mytestset/3

Return nested nth image

Parameter: /s/{account}/{set}/{n}/{n}

Returns the nested nth image.

Set metadata

The Set Metadata API returns the elements of a set in the requested format. For each format you can specify additional parameters to manipulate the result.

You can retrieve metadata in JSONP, JSON, XML, text and HTML format.

The following example shows how to retrieve metadata in JSON format:

https://cdn.media.amplience.net/s/ampproduct/mytestset.json

Additional information for each format is shown below.

JSONP format

Parameter: /s/{account}/{setName}.js

Returns the data in JSON format wrapped in a JSONP wrapper. This allows data to be loaded without cross site scripting problems.

You can use the following additional parameters to manipulate the response:

Parameter	Description
qual	Specifies if the image URL returned is fully qualified. The default is true
qry	The query string appended to all set elements. You can also specify a transformation template. Example: https://cdn.media.amplience.net/s/ampproduct/mytestset.js?qry=$exampletemplate$
deep	true if the structured of nested sets will be returned. The default is false
func	The name of the JSONP callback function
arg	Optional argument sent to the callback function

JSON format

Parameter: /s/{account}/{setName}.json

Returns the data in JSON format.

You can use the following additional parameters to manipulate the response.

Parameter	Description
qual	Specifies if the image URL returned is fully qualified. The default is true
qry	The query string appended to all set elements. You can also specify a transformation template. Example: https://cdn.media.amplience.net/s/ampproduct/mytestset.js?qry=$exampletemplate$
deep	true if the structured of nested sets will be returned. The default is false

XML format

Parameter: /s/{account}/{setName}.xml

Returns the set elements in XML format. You can use the following additional parameters to manipulate the response:

Parameter	Description
qual	Specifies if the image URL returned is fully qualified. The default is true
qry	The query string appended to all set elements. You can also specify a transformation template. Example: https://cdn.media.amplience.net/s/ampproduct/mytestset.js?qry=$exampletemplate$
deep	true if the structured of nested sets will be returned. The default is false

Text format

Parameter: /s/{account}/{setName}.txt

Returns the set elements in plain text format.

You can use the following additional parameters to manipulate the response:

Parameter	Description
qual	Specifies if the image URL returned is fully qualified. The default is true
qry	The query string appended to all set elements. You can also specify a transformation template. Example: https://cdn.media.amplience.net/s/ampproduct/mytestset.js?qry=$exampletemplate$
deep	true if the structured of nested sets will be returned. The default is false

HTML format

Parameter: /s/{account}/{setName}.html

Returns the set elements in HTML format within a ul tag. Each element is returned within li tags.

You can use the following parameters to manipulate the response:

Parameter	Description
qual	Specifies if the image URL returned is fully qualified. The default is true
qry	The query string appended to all set elements. You can also specify a transformation template. Example: https://cdn.media.amplience.net/s/ampproduct/mytestset.js?qry=$exampletemplate$
deep	true if the structured of nested sets will be returned. The default is false
ulCls	A CSS class that will be added to all ul tags in the response
liCls	A CSS class that will be added to all li tags in the response
size	If true the original width and height of the image will be added to the img tag

SEO

You can add SEO text to a URL so that it is included in image requests and search engine results. This is designed to help improve the page score and drive search engine traffic. Adding SEO text to the URL is particularly useful in the cases where you use a naming convention using product codes and you want to provide a friendly name to be searched for.

For example if an image of a red dress is named:

https://cdn.media.amplience.net/i/ampproduct/1377455-collection-spring

You can add the SEO text womens/spring/red-dress as follows:

https://cdn.media.amplience.net/i/ampproduct/1377455-collection-spring/womens/spring/red-dress

The SEO text would then be included in the search engine results when someone is searching for a red dress for spring.

Sets and SEO

You need to be careful when adding SEO text to a set and the SEO text starts with a number. For example the following will return a "file not found" error because Dynamic Media is looking for the 3rd item in the set. In this case the set contains 2 items, so the 3rd item cannot be found.

https://cdn.media.amplience.net/s/ampproduct/spring-collection-set/3-red-dress/womens/spring

To get around this problem you can just add a non numeric character to the start of the SEO name. In the example below first item in the set will be returned.

https://cdn.media.amplience.net/s/ampproduct/spring-collection-set/_3-red-dress/womens/spring

Video

You can access video encoded using a particular profile by including the profile in the URL. For example, using the following URL will return the winter-coat video encoded using the mp4_720p profile.

https://cdn.media.amplience.net/v/ampproduct/winter-coat/mp4_720p

The HTML <video> tag can include multiple src attributes, so you can specify the URL for a video encoded using each of the profiles you support and the browser will choose which video to use.

In the example shown below, Chrome and Firefox will look for the WebM format video. If the WebM file does not exist at the specified URL then the next available MP4 file will be used. Safari does not support WebM and so would choose the first available MP4 file in the source list.

 <video controls>
    <source src="https://cdn.media.amplience.net/v/ampproduct/winter-coat/webm720p"   type="video/webm" codecs="vp8, vorbis">
    <source src="https://cdn.media.amplience.net/v/ampproduct/winter-coat/mp4_720p"   type="video/mp4" codecs="h264, aac">
    <source src="https://cdn.media.amplience.net/v/ampproduct/winter-coat/mp4_480p"   type="video/mp4" codecs="h264, aac">
</video>

Accessing the video URL without including a profile returns the video's poster frame, or the first frame of the video if no poster frame has been set.

https://cdn.media.amplience.net/v/ampproduct/winter-coat

Serving video over HTTPS

In order to serve video over HTTPS you need to add protocol=https to the end of the video URL:

https://cdn.media.amplience.net/v/ampproduct/ski-collection/mp4_720p?protocol=https

protocol=https can also be specified in the root template for your account.

Video thumbnails

When video is ingested, 100 thumbnails are generated from frames at regular intervals throughout the video.

The following parameters can be applied to return the poster frame or the specified thumbnail.

Return poster frame

Parameter: /v/{account}/{videoname}

Returns the poster frame for the video. If this is not set it will return the first thumbnail generated. The poster frame can be manipulated using standard parameters.

Parameter examples

https://cdn.media.amplience.net/v/ampproduct/ski-collection.png

https://cdn.media.amplience.net/v/ampproduct/ski-collection.jpg?h=400

Return specified thumbnail

Parameter: /v/{account}/{videoname}/thumbs/{thumb}

Return the thumbnail with the specified index. The thumbnail can be manipulated using standard parameters.

Parameter examples

https://cdn.media.amplience.net/v/ampproduct/ski-collection/thumbs/frame_0020.png

https://cdn.media.amplience.net/v/ampproduct/ski-collection/thumbs/frame_0020.jpg?h=400

Video metadata

Video metadata will include information about all, or one specified profile and each frame.

The metadata can be returned in JSONP, JSON, XML and text formats. A sitemap can also be generated from the video metadata.

JSONP format

Parameter: /v/{account}/{videoname}.js

Returns the data in JSON format wrapped in a JSONP wrapper. This allows data to be loaded without cross site scripting problems.

You can use the following additional parameters to manipulate the response:

Parameter	Description
qual	Specifies if the video URL returned is fully qualified. The default is true.
profile	Return data only for the specified profile name.
func	The name of the JSONP callback function.
arg	Optional argument sent to the callback function.

Parameter example

The following example returns the video metadata for the "web-720p" profile of the "ski-collection" video:

https://cdn.media.amplience.net/v/ampproduct/ski-collection.js?profile=webm-720p

JSON format

Parameter: /v/{account}/{videoname}.json

Returns the data in JSON format.

You can use the following parameters to manipulate the response:

Parameter	Description
qual	Specifies if the video URL returned is fully qualified. The default is true.
profile	Return data only for the specified profile name.

Parameter example

The following example returns the video metadata for the "web-720p" profile of the "ski-collection" video:

https://cdn.media.amplience.net/v/ampproduct/ski-collection.json?profile=webm-720p

XML format

Parameter: /v/{account}/{videoname}.xml

Returns the video metadata XML format. You can use the following arguments to manipulate the response:

Parameter	Description
qual	Specifies if the video URL returned is fully qualified. The default is true.
profile	Return data only for the specified profile name.

Parameter example

The following example returns the video metadata for the "web-720p" profile of the "ski-collection" video in XML format:

https://cdn.media.amplience.net/v/ampproduct/ski-collection.xml?profile=webm-720p

Text format

Parameter: /v/{account}/{videoname}.txt

Returns the set elements in plain text format. You can use the following arguments to manipulate the response:

Parameter	Description
qual	Specifies if the video URL returned is fully qualified. The default is true.
profile	Return data only for the specified profile name.

Parameter example

The following example returns the video metadata for the "web-720p" profile of the "ski-collection" video in text format:

https://cdn.media.amplience.net/v/ampproduct/ski-collection.txt?profile=webm-720p

Sitemap

Parameter: /v/{account}/{videoname}.sitemap

Generates a sitemap from the video metadata.

Parameter example

https://cdn.media.amplience.net/v/ampproduct/ski-collection.sitemap

Generating HTML to embed video

Adding ".html" to the video URL will return HTML with URL of each profile for a video enclosed within <video> tags on a HTML page.

Example:

https://cdn.media.amplience.net/v/ampproduct/winter-coat.html

The generated HTML is shown below:

<html>
  <head>
    <title>winter-coat</title>
  </head>

  <body style="background: rgb(0,0,0); margin:0px; padding:0px;">
    <video
      id="video"
      width="100%"
      height="100%"
      style="background: rgb(0,0,0); width:100%; height:100%;"
      controls=""
      preload="auto"
      poster="https://cdn.media.amplience.net/v/ampproduct/winter-coat"
    >
      <source
        data-quality-label="High"
        data-bitrate="1998"
        src="https://cdn.media.amplience.net/v/ampproduct/winter-coat/mp4_720p"
        type="video/mp4"
        codecs="h264, aac"
      />
      <source
        data-quality-label="medium"
        data-bitrate="586"
        src="https://cdn.media.amplience.net/v/ampproduct/winter-coat/webm480p"
        type="video/webm"
        codecs="vp8, vorbis"
      />
      <source
        data-quality-label="Medium"
        data-bitrate="606"
        src="https://cdn.media.amplience.net/v/ampproduct/winter-coat/mp4_480p"
        type="video/mp4"
        codecs="h264, aac"
      />
      <source
        data-quality-label="high"
        data-bitrate="1910"
        src="https://cdn.media.amplience.net/v/ampproduct/winter-coat/webm720p"
        type="video/webm"
        codecs="vp8, vorbis"
      />
      <source
        data-quality-label="Low"
        data-bitrate="326"
        src="https://cdn.media.amplience.net/v/ampproduct/winter-coat/mp4_240p"
        type="video/mp4"
        codecs="h264, aac"
      />
    </video>
  </body>
</html>

Query parameters

The following query parameters may be specified and will be included in the generated HTML.

Example:

https://cdn.media.amplience.net/v/ampproduct/winter-coat.html?loop=true

Preload

Parameter: preload

Sets the preload attribute in the video tag. This provides a hint to the browsers about whether the video should be loaded when the page loads. Browsers may ignore this value.

Supported values:

Value	Description
auto	Preload the entire video
metadata	Only load the video metadata
none	Do not preload the video

Loop

Parameter: loop. true or false

Specifies if the video play continuously. The default is false.

Controls

Parameter: controls. true or false

Should the player controls be displayed. The default is true.

Video tag style attributes

Parameter: css

Style attributes to apply to the video tag.

Example:

https://cdn.media.amplience.net/v/ampproduct/winter-coat.html?css=background-color:red

Body tag style attributes

Parameter: bodyCSS

Style attributes that are applied to the body tag.

Example:

https://cdn.media.amplience.net/v/ampproduct/winter-coat.html?bodyCSS=background-color:red

Generate snippet

Parameter: snippet. true or false

If true only the video tag is returned rather than the HTML page. If this is not specified the default is false.

Bit rate

Parameter: bitrate

The required bitrate. The video profile with the bitrate closest to one specified will be chosen.

Example:

https://cdn.media.amplience.net/v/ampproduct/winter-coat.html?bitrate=400

Resize

Parameter: resize. true or false

Specifies whether the video will be resized to fit the screen. If this is not specified the default is true.

Auto play

Parameter: autoplay. true or false.

Specifies whether the video should start playing when the page loads. The default is false.

Width

Parameter: width

Set the width of the video in pixels.

Height

Parameter: height

Set the height of the video in pixels.

Accelerated Media

Accelerated Media includes the following features:

• Amplience Smart Images
• AVIF format support
• Support for the VP9 and HEVC video codecs

To purchase Accelerated Media and have it enabled on your account, contact your Account Manager.

Related pages

Media cache settings

Dynamic Media playground

Video transcode profiles

Working with video