Enriching the customer experience and increasing conversion 100%+

Kiddicare has completed a project to enrich its customer experience and drive revenues by enabling on-site promotions that respond quickly to drivers such as stock levels and seasonal trends in demand. They are now able to frequently update content, for example ensuring carousel content is always optimized to deliver maximum impact by focusing on the right products at the right time.

“The very nature of our business means that we must have content up to date — to the minute. With Amplience we can easily and very quickly update that content without losing any of the dynamic feeling to our site, which ensures our customers can make the most of our latest offers.” Scott Weavers-Wright, CEO, Kiddicare.

The solution integrates Amplience with WebSphere Commerce and with the Endeca merchandising platform, making it simple for Kiddicare’s eCommerce team to deliver a rich shopping experience throughout the site. The result is a dramatic 100%+ improvement in conversion.