Increasing conversion 40% through engaging content

World famous designer furniture and homewares retailer, Heal’s, delivers an eCommerce user experience that resonates with its discerning customer base. The company works with Amplience to create and publish very rich, sophisticated content to its home and category landing pages. Designed to engage and inspire consumers, the content modules can be created in minutes based on pre-defined templates which draw together stylish imagery, text areas and interactive, call to action elements complete with live product merchandising data.

“Over the last three years we have gradually introduced Amplience Content Modules across more of the site in order to deliver a better user experience and take control of the process internally. Amplience has enabled our relatively small team to punch well above its weight online and maintain a fresh and engaging site that reflects our brand values.” Mike Traill, Head of eCommerce, Heal’s.

For Heal’s, the cost of managing complex content across key landing pages has been significantly reduced, whilst conversions are up by 40% or more.