Merchandising hot looks quickly and with real impact

A|wear is passionate about merchandising hot looks quickly and with real impact.

For years magazines have advised women on how to copy a certain look. Now we can do the same for our consumers online. They can interact with a whole range of looks in our Features – from dress to jacket and matching bag – and then buy it with one simple click of the mouse. We are Ireland’s leading women’s fashion brand, A|wear, has developed it’s brand by creating and publishing very rich, editorial-style promotional ‘Features’ designed to inspire consumers with seasonal and ‘on-trend’ looks.

Sam Bain, Head of eCommerce.

A|wear’s content team has worked with customer experience experts Amplience to tailor a series of standard templates based on an extensive palette of content elements – from text areas to call to action buttons. These templates can be quickly and easily populated with product collection imagery, live product data and style advice editorial to create engaging and highly effective eCommerce content modules on a daily basis.

• On average, consumers interact with Style Advice editorial experiences at least seven times
• 48.5% of users engage with the product overlay panels
• 6.9% of product views result in the user adding the item to basket directly from the Style Advice content
• A further 31% click through to product pages.