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Shoe Carnival Selects Amplience for Dynamic Media Needs

October 6, 2016

Amplience, the Big Content Cloud, today announced that Shoe Carnival, a national family footwear retailer, has selected the company to manage its rich media assets and content production workflows. Shoe Carnival turned to Amplience for its modern approach to digital content production, superior customer support and ability to meet its aggressive go-live timeline.

Amplience’s Big Content Cloud will power the customer experience for Shoe Carnival, providing a comprehensive platform that seamlessly executes the brand’s content and commerce strategy.

Amplience’s Dynamic Media solution supports every stage in the studio-to-site process, from asset ingestion and enrichment through to delivery. The Amplience solution will allow Shoe Carnival to produce new content more efficiently, test and optimize the way images are displayed and eliminate human error.

In addition, Amplience’s “create once, publish everywhere” approach ensures that content is automatically optimized for responsive experiences that work on any device and screen type. These capabilities enable Shoe Carnival to provide a visually rich and engaging customer experience, without necessitating significant development time and resources.

“Amplience’s solution is a critical tool in our eCommerce arsenal,” said Kent Zimmerman, VP of Digital at Shoe Carnival. “In addition, we were impressed by their flexibility and how they worked with us to ensure our needs were met. This is truly a competitive differentiator and one of the reasons Amplience stands out in the marketplace. As we continue to strengthen our multichannel presence we look forward to taking advantage of all the Big Content Cloud has to offer.”

“We live in an increasingly visual world in which rich, engaging imagery is an essential component of eCommerce success,” said James Brooke, CEO and Founder, Amplience. “To compete effectively, brands need comprehensive dynamic media capabilities that make the most of their assets and free content teams to focus on more strategic initiatives. We’re excited to partner with Shoe Carnival to help them achieve these goals and deliver on their brand promise to their customers.”

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