Tacit Knowledge, a Newgistics company, today announced that it has entered into a strategic partnership with Amplience, the Content-as-a-Service platform for retailers, to integrate its technology into the ncommerce platform. Ncommerce offers retailers the ability to quickly deploy technology from the most trusted and innovative companies in a stable, modern and infinitely scalable platform from one vendor. Integrating Amplience into the ncommerce platform will add to its already rich feature set by providing marketing and merchandising teams with a powerful toolset to optimize the digital customer experience.
“Creating rich shopping experiences that integrate content with commerce has traditionally been complex and expensive, so Amplience created a way for retailers to easily create and deploy inspirational content across all channels,” said Rory Dennis, co-founder and GM, North America at Amplience. “We’ve always been committed to simplifying complex daily challenges for retailers, a mission that aligns seamlessly with what Newgistics has built with ncommerce. Having worked with Newgistics’ Tacit Knowledge team in the past, we’re familiar with their attention to detail and focus on quality, and we know that we’re in good company with the other elite technology providers that comprise the ncommerce platform.”
With SAP Hybris at its core, ncommerce brings together best-in-class technologies including Amplience, Google Cloud Platform, Sailthru, CyberSource and Fastly to empower merchants with the most advanced eCommerce infrastructure available. Through carefully curated partnerships and artful integration of leading technologies, ncommerce can be implemented in nearly half the time and at 30 percent less than the cost of a typical eCommerce platform deployment that requires custom integrations.
Adding Amplience to the ncommerce platform enhances the ability for retailers to create and manage engaging content that delivers a rich shopping experience for their customers. Amplience provides a single platform to manage all content types – editorial features and blogs, shoppable videos and lookbooks, product configurators and personalized campaign content – making it easy for marketing and eCommerce teams to work together to create high-performance shopping experiences.
“From the beginning, our focus with ncommerce was to create a retailer-first platform that was always in support of the brand and merchant so we could take the mundane task of managing technology out of the equation and let them focus on selling product,” said Senior Vice President and General Manager of Digital Services at Newgistics, James Bullock. “Amplience embodies that philosophy by providing a single platform to manage all content types for all devices, and adding Amplience to the ncommerce platform is yet another way we’re making it as easy as possible for retailers to take their mind off managing technology so they can focus on minding their stores.”
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