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Boden selects Amplience to power online content strategy

November 2, 2016

Amplience, the Big Content Cloud provider for retailers, announced that Boden has chosen the company to manage its visual imagery and dynamic media needs in order to refresh its current digital assets.

Boden, the British clothing retailer, selected the Amplience Dynamic Media solution to manage its rich product imagery from a single system. The Amplience Dynamic Media solution will enable Boden to easily create an inspiring and responsive experiences across all devices and channels to enhance the customer journey.

The platform aims to deliver an improved customer experience while staying true to the brand’s heritage. Amplience will provide Boden with a simple dynamic method to adapt images for any context, and provide images with high-definition zoom showing the rich detail of its products. This will allow shoppers to engage with Boden’s products in a way that wasn’t possible using traditional methods.

“The importance of compelling online content cannot be understated in today’s saturated retail landscape,” said James Brooke, CEO and founder, Amplience. “Sophisticated and dynamic media brings items to life and is a crucial asset to engage with shoppers, enhance brand loyalty and keep them coming back for more. Amplience is excited to be working with fashion brands like Boden to deliver a cutting edge customer experience.”

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