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Amplience Powering eCommerce for Otto.de

December 6, 2016

Amplience, the Big Content Cloud, today announced that Otto.de, the largest online store within the Otto Group, one of the world’s largest retail groups, has selected Amplience to replace its existing dynamic media solution.

The Amplience solution is now supporting the rich media delivery workflow, from asset ingestion through to high-performance delivery on the Otto.de website, enabling the company to streamline costs and improve the quality of the online shopping experience.

Otto.de selected Amplience after a comprehensive evaluation process in which the provider was distinguished by its consistently superior media object delivery performance, backed by the industry leading 99.99% availability SLA, which was particularly important to Otto.de given the critical importance of image availability and performance to online revenue.

In addition, Amplience’s support and experienced management teams were recognized by Otto.de as a key differentiator.

Migrating to the Amplience platform has enabled Otto.de to extend its ecommerce capabilities and enjoy greater flexibility in image and asset management. The dynamic media environment automates processes allowing Otto.de to provide more engaging shopping experiences without devoting significant resources to development and maintenance. The Amplience Big Content Cloud also ensures that video and imagery can be delivered responsively and optimized for all online experiences — enabling Otto.de to cost-effectively meet the multichannel needs of its customers.

“At Otto.de our online presence is our business,” said Jürgen Holtschmidt, Head of Technical Product Development Marketing & Integration at Otto.de. “As a result, in our search for a dynamic media partner, performance was a critical factor. We conducted rigorous testing and it was evident that Amplience offered the power and capabilities we were looking for. In addition, we were impressed by the team’s knowledge and expertise both before and after the migration. Amplience’s customer success team has been excellent and we look forward to growing our partnership.”

“Otto.de is one of the industry’s largest ecommerce sites and, as such, their team knows the importance of a high quality customer experience in driving better performance,” said James Brooke, CEO and Founder, Amplience. “We’re honored to have a role in helping Otto.de to further drive productivity to open up new opportunities to engage and inspire their shoppers.”

Otto.de is the largest of the Otto Group’s 50+ ecommerce sites. In the future the relationship with Amplience may expand to support dynamic media and other content needs for additional properties in the Group.

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