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SuperGroup

Amplience enables SuperGroup eCommerce team to effectively deliver content to multiple, international websites while increasing conversion rates

Why Superdry chose Amplience

Amplience enables us to create compelling, localised content quickly and cost-effectively, making it easy to update and manage multiple international sites with local currencies. Ultimately, we’ve been able to create a far richer experience on-site, manage the cost of future growth and increase customer engagement.

Chris Griffin Head of eCommerce, Superdry
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Summary

SuperGroup Plc, owner of the Superdry brand and one of the fastest growing international branded clothing companies, has significantly increased conversion across its websites following the deployment of the Amplience platform.

Key stats or benefits

70 %

media production cost savings

30 %

conversion uplift

Create localised content for international sites fast

Challenges

SuperGroup were doubling their international presence, moving to 20 international websites. In order manage these sites, SuperGroup needed a solution that would allow it to localize content efficiently.

On top of this, SuperGroup had to maintain a rich content experience across its mobile presence, requiring a solution that would save time while also making it easy to create great content.

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Solution

As Superdry’s Head of eCommerce, Chris Griffin says: “Amplience enables us to create compelling, localised content quickly and cost-effectively, making it easy to update and manage multiple international sites with local currencies.”

SuperGroup deployed Amplience across all its sites, allowing SuperGroup to make updating content very simple as part of its multi-site strategy.

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Results

Deploying the Amplience Content-as-a-Service platform has delivered significant time and efficiency savings to SuperGroup, allowing it to built its international sites more efficiently.

Chris Griffin: “Ultimately we’ve been able to create a far richer experience on-site, manage the cost of future growth, and increase customer engagement based on a unique and recognizable Superdry brand experience.”

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Resources

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Superdry Case Study (PDF)

Learn more about SuperGroup's success with the Amplience Content-as-a-Service platform

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e-mail

contact@amplience.com

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United States

Call toll free 866 623 5705
or +1 917 410 7189

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Europe

Call +44 (0)207 426 9990