Chris Griffin Head of eCommerce, Superdry
Amplience enables us to create compelling, localised content quickly and cost-effectively, making it easy to update and manage multiple international sites with local currencies. Ultimately, we’ve been able to create a far richer experience on-site, manage the cost of future growth and increase customer engagement.
SuperGroup Plc, owner of the Superdry brand and one of the fastest growing international branded clothing companies, has significantly increased conversion across its websites following the deployment of the Amplience platform.
70% media production cost savings
30% conversion uplift
Create localised content for international sites fast
SuperGroup were doubling their international presence, moving to 20 international websites. In order manage these sites, SuperGroup needed a solution that would allow it to localize content efficiently.
On top of this, SuperGroup had to maintain a rich content experience across its mobile presence, requiring a solution that would save time while also making it easy to create great content.
As Superdry’s Head of eCommerce, Chris Griffin says: “Amplience enables us to create compelling, localised content quickly and cost-effectively, making it easy to update and manage multiple international sites with local currencies.”
SuperGroup deployed Amplience across all its sites, allowing SuperGroup to make updating content very simple as part of its multi-site strategy.
Deploying the Amplience Big Content Cloud has delivered significant time and efficiency savings to SuperGroup, allowing it to built its international sites more efficiently.
Chris Griffin: “Ultimately we’ve been able to create a far richer experience on-site, manage the cost of future growth, and increase customer engagement based on a unique and recognisable Superdry brand experience.”
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