LKBENNET

Why L.K.Bennett chose Amplience

“Amplience has enabled us to design much more creative and engaging content for the site. We’ve invested in our ecommerce proposition and have been rewarded with high levels of engagement.”

Sarah Lukins Head of eCommerce at L.K.Bennett
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Summary

British luxury brand and shoe specialist L.K. Bennett selected Amplience to enhance its online website merchandising across campaign and product pages. Amplience helps L.K. Bennett to rapidly and easily produce and deliver creative marketing and merchandising content in-house.

Reduced image management time and costs

Higher levels of engagement

Increased online sales

Challenges

L.K.Bennett were looking to make the most of its stunning imagery across all its ecommerce channels, create and distribute engaging web content for both its US and UK sites.

The process for producing and publishing this content was time-consuming and challenging. L.K.Bennett were keen to reduce the time it took to upload and make modifications to existing content, as well as the costs associated.

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Solution

The Amplience Big Content Cloud supports L.K. Bennett in the creation and distribution of engaging web content, for both US and UK sites, from look-books to product detail.

This proved invaluable during the brand’s ‘Black Ribbon’ campaign, where the platform proved vital in supporting the look-book landing page.

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Results

The Amplience Big Content Cloud significantly reduces the time and cost of uploading new collections and making modifications, increasing productivity and quality of content for L.K.Bennett.

Since launch, the US site has performed above expectations. Amplience has allowed designers to create high-quality product media such as 360-spin and zoom that have raised on-page engagement levels and contributed to growing US revenues.

 

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Resources

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L.K.Bennett Case Study (PDF)

Learn more about L.K.Bennett's success with the Amplience Big Content Cloud

Download
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Big Content Index Report (PDF)

Gain insights into content performance with Amplience's benchmarking report

Download

Request a Demo

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e-mail

contact@amplience.com

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United States

Call toll free 866 623 5705
or +1 917 410 7189

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Europe

Call +44 (0)207 426 9990