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Why Halfords chose Amplience

"We can now promote more products across high traffic pages, delivering a more engaging site experience across mobile and tablet devices. We can see exciting future developments in mobile commerce, a key area of our business."

Jon Asbury Channel Development Manager at Halfords

Summary

Halfords has replaced static promotions with interactive media content, boosting click-throughs and conversions. Campaigns can be changed or updated whenever required at no additional cost, drawing on insight from the Amplience Content-as-a-Service platform’s built-in analytics.

Key stats or benefits

300 %

increase on click-throughs on promotional areas

Increased control over online promotions

More engaging site experience

Challenges

Halfords were looking to promote more products across its high traffic pages. The aim was to create an experience that was engaging across mobile and tablet devices.

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Solution

Halfords uses Amplience’s closely tailored templates. This ensures that images, text and call-to-action elements with data driven merchandising feeds can be combined, creating new promotional content modules in minutes – and without technical intervention.

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Results

As a result, Halfords category managers now have complete control over online promotions, refreshing and updating interactive media content modules as often as they like. On Halfords landing pages, click through rates on promotional areas have increased up to 300%.

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Resources

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Halfords Case Study (PDF)

Learn more about Halfords' success with the Amplience Content-as-a-Service platform

Download
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Big Content Index Report (PDF)

Gain insights into content performance with Amplience's benchmarking report

Download

Request a Demo

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e-mail

contact@amplience.com

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United States

Call toll free 866 623 5705
or +1 917 410 7189

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Europe

Call +44 (0)207 426 9990