Rebecca Smith Head of eCommerce, Boohoo
“The Amplience solution is unique, has given us great results, and has improved our ability to merchandise our products."
Boohoo, one of the UK’s leading online fashion retailers, was one of the first customers using the video capability within the Content-as-a-Service platform to create engaging digital commerce experiences.
increase in AOV
of all customers were new customers
Boohoo were looking to enhance its TV channel with high quality video content, to quickly and easily improve merchandising, by showing product collections in parallel with the video content.
Previously video had been mainly a passive experience with little interactivity and was typically used at the product level to increase engagement.
The Amplience Content-as-a-Service platform makes it easy to merchandise products and collections directly via engaging video content-shortening the journey to checkout and driving up AOV by adding product detail and buy now options at cue points within the video player.
Boohoo saw impressive results from this campaign: compared with the wider Boohoo.com site, Boohoo TV video merchandising content raises average order values by 17%. On top of this, 67% of all customers were new customers.