What is the BCI?

The Amplience Big Content Index (BCI) is a powerful measurement tool which assesses Reach, Quality, and Agility — the three critical dimensions of digital content performance — in order to help you deliver measurable improvements to your customer experience and solve the Retail Engagement Challenge.

BCI scores digital content performance objectively on specific criteria across five key content types:


In providing a granular analysis of content successes, failures, and omissions, BCI reveals which aspects of your content strategy are serving your marketing and sales goals, and which need further investment.

Luxury brands

Which Luxury Brands are Best Dressed for Content Success? We examined the 21 companies across the five key dimensions underpinning the BCI—editorial content, rich product media, social media, user generated content (UGC) and guided selling. 

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Content Authoring Customers

Since implementing the Amplience Content Authoring solution, Superdry, Sears Canada, Brown Thomas and Liberty have significantly improved their digital content performance in our BCI rankings.

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Department Stores

Many brands are making significant investments in improving their use of content, and as the space continues to develop we expect to see continued adoption of all five content areas as well as growing content sophistication.

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2016 BCI Report Insights

With scores for over 500 leading global online retailers, the Amplience Big Content Index is a unique source of content strategy insight:

500+ leading global online retailers 5 key content areas analyzed
79% of retailers don't use video on product pages - despite up to 53% of consumers in the world's largest markets using video as a source of recommendations*
98% have a content dead end from UGC - losing valuable sales opportunities by omitting a link back to PDPs
Only 37% drive their Social Media traffic to the commerce journey to encourage conversion.


*L2 Intelligence Report, Content & Commerce

Tackling the Retail Engagement Challenge should be the number one priority for every retailer. To learn more and get your BCI score, contact us.

Download the Big Content Index white paper
Learn about the Retail Engagement Challenge
Learn how Amplience can help improve your BCI score

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