We assessed four customers using the Amplience Content Authoring solution across five key content metrics: editorial content, rich product media, social media, user generated content (UGC) and guided selling.
The chart below lists the four brands we examined along with their score in each of the five dimensions. The final BCI score for each retailer reflects their cumulative ranking in each category.
Since implementing the Amplience Content Authoring solution, Superdry, Sears Canada, Brown Thomas and Liberty have significantly improved their digital content performance in our Big Content Index (BCI) rankings. After analyzing the scores, its apparent department stores are taking a turn to improve the ecommerce experience through digital content. Retailer Brown Thomas scored below 40 percent before implementing Content Authoring and has now surpassed expectation by increasing their BCI score by 36 percent. Brands Superdry, Liberty, and Sears Canada are not far behind, all with appealing increases.
Liberty was the champion of Rich Media with a 16 percent increase, like Brown Thomas, ranked initially at the bottom and catapulted to a leading position. Sears Canada hit a homerun in Guided Selling after launching their new website by lifting Guided Selling from 40 percent to 60 percent, respectively.
Diving further, the editorial scores prior to going live with Amplience Content Authoring was a shocking average of 35 percent and now stands at an attractive average of 57 percent; showing an increase of 22 percent. Across the board, all four brands on average experienced growth after implementing the solution.
Check out the Amplience Big Content Index here and reach out if you’re interested in how we can help you meet the content challenge head on.
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