Early adopter of the Amplience Video Merchandising solution sees conversion increase by over 10% and AOV increase by 17%

London, 24 July 2012, Amplience, the leading rich-media merchandising and marketing platform, today launched Video Merchandising, which enables retailers to bridge the gap between compelling video experiences and purchasing behaviour.

This unique technology gives retailers the opportunity to vastly improve merchandising possibilities across their sites, as well as providing customers with the chance to interact with products in a more engaging and intuitive way. One early adopter has seen in-channel conversion increases of over 10 per cent and average order value increases of up to 20 per cent. In addition, 60 per cent of those buying via video merchandising have been new customers, proving the solutions ability to turn browsers into buyers.

Part of the Amplience rich-media merchandising & marketing platform, this is the first ‘off the shelf’ SaaS based solution for digital commerce. Retailers are able to take existing online video and through the use of drag and drop cue points, simply merchandise products or collections in parallel with online video content. Customers can then add products from the video to the basket there and then, without manual searches or interrupting the show.

James Brooke, CEO at Amplience comments: “Historically, online video has worked very effectively at increasing engagement and creating positive brand experiences but its always missed the vital ‘add to basket’ link that drives sales. With video merchandising, companies can create richly engaging experiences and are able to merchandise products in a smarter, more intuitive way.”

The innovative solution is easily embedded into category and home pages. Retailers’ online video content can be quickly deployed with no technical expertise to create compelling merchandised experiences on a range of tablet and smartphone devices in HTML5. This allows companies to create a shoppable online TV channel, using unique content or repurposing existing assets from YouTube material or TV advertising.

Womens clothing retailer A|Wear is another early adopter of video merchandising and has already seen success from using the platform on its ecommerce site.

Barbara Wills, eCommerce manager at A|Wear, comments: “The Amplience platform has already delivered strong results by helping us to merchandise products in a more engaging way for our customers. This success has enabled A|wear to drive greater brand awareness and achieve a positive customer experience. The Video Merchandising solution is easy to control, taking a matter of seconds to easily add products to cue points within videos. We have already seen a significant uplift in overall conversions since we launched Video Merchandising, and experienced a spike in traffic to the A|wear TV section of the site when this storytelling content has been embedded in email campaigns. As a result of this boost in conversion, we are focused on delivering a shoppable video campaign for A|wear’s AW12 line, which will continue to build on brand awareness and attract new customers.”

“We are seeing a new breed of consumers, who are demanding visual and unique content from brands,” Brooke continued. “In doing so, these shoppers are changing the way we shop online and prompting retailers to drive inspiration to purchase at every individual touch point.

“With this latest innovation, Amplience aims to offer retailers an easy way to boost engagement levels, and consequently conversion rates and AOV.”
Video Merchandising also includes integrated analytics functionalities to track views, interactions and conversions to the product page.

Download the Video Merchandising data sheet at the Insight Centre